A New Beginning

Wow, it’s been a while since I sat down to write a blog post, and I’d be lying if I said that I haven’t missed it. For a long while now I’ve been questioning why I created this little corner of the internet, and what I wanted to get out of it. For so long, I felt directed by what others within the space of creators and bloggers were doing; whether that was their style of writing, how they shared products, or how they dressed, but as I’ve grown up and really delved into myself and discovered a sense of identity away from a screen, I’ve felt more and more disconnected from this online persona that I’ve created. I’m not saying that my past blog posts weren’t me, of course they were, but they were me at sixteen, seventeen, eighteen… not twenty two. I’ve been doing this for so long, without really ever evaluating and re-assessing to see how I’ve changed, and allowing my content to change with it. So, it’s time for that.

Moving forward I want chloececiliagoescouture to be more representative of me at twenty two, and what I stand for within the fashion industry. Since I started my blog a lot has changed; I’ve become a fashion student, I’m currently in my final year, my perspective on the type of fashion that I used to promote has changed drastically, and I’ve grown immensely as a person, as one does as they progress from being a teenager into a woman in their early twenties. I used to constantly share fast fashion items and a wide variety of ever changing outfits, because that’s what I thought was best at the time. With a bit of hindsight, and a lot more knowledge on the fast fashion industry, I can now look back at that content and see my mistakes, but I’m still so proud of everything that I’ve done here on my blog, because it was a representation of what I thought at the time. This new chapter is all about acknowledging that that happened, and deciding to actively change my shopping habits and move forward with a different perspective.

From now on, I want to continue to create stylised content, with a more ethical and sustainable approach. Fashion can still be fun, and even more enjoyable than before, with the absence of fast fashion, and I can’t wait to see what content I can create. So, what does this mean? In terms of products, from now on, a lot of the items that I feature will be from my own wardrobe that I’ve accumulated over many years, meaning that it may not be current season. Instead of constantly striving to find newness to link and share, I want to focus on building on what I already own and documenting a style, a vibe, a look, without it essentially being an overly glorified advertisement. Anything that I do link will be from ethical fashion retailers, or at the very least be created using sustainable methods. We all slip up sometimes, and I, like everyone, make mistakes, so if/when I do purchase fast fashion items I will be sure to disclose this, and offer sustainable options for you to browse instead. When this happens, it’s important to remember that any change is good change; if you purchase from secondhand retailers or sustainable stores 75% of the time, or even 20%, then that is far better than routinely choosing fast fashion every time you shop.

I can’t wait to start creating content again; when I originally planned this return to blogging I envisaged a brand new site, a new layout and a fresh vibe, but I’ve realised that I don’t need a new site to have a clean slate. Accepting my fashion history, and choosing to move forward with a more ethical future anyway is the best way to be.

Love Chloe x

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