If you’re a long-term reader of chloececiliagoescouture you’ll know that I have cultivated my current style over many years; I’ve gone from a rather casual style, to an ultra girly pink style, to now, where I’ve settled on a pastel colour palette and a grand-millenial aesthetic (I think that’s what it’s being called online!).
Dressing in a very feminine, classic way isn’t always the easiest, partly because I can often struggle to find the clothes to fit my aesthetic. After many years of trailing around Primark and New Look, occasionally finding the odd feminine piece, and spending most shopping trips feeling quite dissatisfied, I decided that it was time to try something new. I began to search the web, scroll through countless Instagram boutiques (honestly, Instagram ads are a life-saver!) and read many, many blog posts, in order to find a brand new swathe of shops, independent stores and boutiques that I could shop at. I’ve collated all of that research into this post, that I’m going to continuously update as I find new stores, and aim to create a catalogue of feminine, classic brands for you to refer to. I haven’t ordered from all of these shops, but there a lot of tried and tested stores on here too; with a lot of choice for each budget, hopefully you can find a store that speaks to you.
Fashion
Under £100
Accanto Studio
Shop it here
A made to order (so incredibly sustainable), ultra feminine brand, averaging around £65
B Fleurs Official
Shop it here
Silky girly dresses, price TBC (they’re launching soon but make sure to check out their Instagram!)
Belly Basket Fantastic
Shop it here
Ultra feminine frilled dresses and knitwear, averaging around £60
Breath of Youth
Shop it here
Cottage-core chic, averaging around £50
Chi Chi
Shop it here
Girly occasion-wear, averaging around £75
Coco Boo Loves
Shop it here
Hosts a range of styles, but look for their girly smock dresses, averaging around £30
Daisy Bespoke
Shop it here
Towelling co-ords, prices vary, DM them on Instagram
Dalabel
Shop it here
White puff sleeve tops, prices vary, DM them on Instagram
Damson Madder
Shop it here
Comfy girly dresses and other apparel, averaging around £80
Hope & Ivy
Shop it here
Flouncy and frilly feminine clothes, averaging around £40-£80
Hyd Haus
Shop it here
Classy, feminine clothes, averaging around £20-£40
Irococo
Shop it here
Authentic vintage style dresses, averaging around £25-£35
Kissable Bella
Shop it here
Girly, pink and floral dresses and playsuits, averaging around £30
Lichi
Shop it here
Modern girly style clothing, averaging around £70
Lily & Bean
Shop it here
Monogrammed straw tote bags and cute knitwear, averaging around £75
Linen Naive
Shop it here
Sustainable, classic (almost princess-like) dresses, skirts and capes, averaging around £75
Mahila the Label
Shop it here
Handmade to order (very sustainable) dresses, averaging around £90
Marie Zelie
Shop it here
Classy workwear style dresses and apparel, averaging around £95
Mi Mode Co
Shop it here
Designer dupes and cute tweed items, averaging around £35
Miss Patina
Shop it here
Vintage aesthetic skirts, dresses, playsuits and gloves, averaging around £50
Mod Parade
Shop it here
Casual girly attire with a funky, bohemian twist, averaging around £35
Morning Lavender
Shop it here
Laid-back girly clothes and dresses, averaging around £40
Neon Rose
Shop it here
Classy cool girl mixed with cottage-core, averaging around £35
Never Fully Dressed
Shop it here
Classy cool girl clothes, averaging around £60-70
Olive Clothing
Shop it here
Countryside inspired, neutral tones, averaging around £60-70
Oysho
Shop it here
Simple, classy nightwear, averaging around £35-50
Poppy + Willow
Shop it here
Feminine dresses and interiors, prices TBC
Reserved
Shop it here
Classy style with a cool edge, averaging around £45
Simple Retro
Shop it here
French inspired classy feminine dresses and other apparel; averaging around £50-80
Styled in London
Shop it here
Laidback girly street style, averaging around £40
The Other Sparrows
Shop it here
Ultra girly and cute summer dresses, averaging around £40
The Vantage Store
Shop it here
Decadent, grand-millennial style dresses and apparel, averaging around £70
True Decadence
Shop it here
Girly occasion-wear, averaging around £75
Urban Gap
Shop it here
Casual girly clothes, averaging around £30
Vita Grace
Shop it here
Decadent and girly blouses, dresses and other apparel, averaging around £60
Zara
Shop it here
Trendy style mixed with classic pieces, averaging around £30-50
4th and Reckless
Shop it here
Cool girl clothes; blazers, trousers, averaging around £35-50
12 Storeez
Shop it here
Classic linen staple pieces, averaging around £60
& Other Stories
Shop it here
Classy, sustainable dresses and apparel, averaging around £85
£100-200
ADVA
Shop it here
Casual and ultra comfortable dresses, averaging around £150
Chalsie Joan
Shop it here
Milk maid style blouses and dresses, averaging around £150
Doen
Shop it here
Rustic midi dresses and blouses, averaging around £150
Esthe
Shop it here
Contemporary pieces with a feminine twist, averaging around £150
For Love and Lemons
Shop it here
Feminine lingerie, swimwear and apparel, averaging around £150
Gal Meets Glam
Shop it here
Ultra feminine style, averaging around £120-140
Hill House
Shop it here
Feminine, grand millenial style loungewear and night dresses, averaging around £125
Ivy City Co
Shop it here
Girly dresses and other pieces (also with minis!!) averaging around £100-110
Maison Isidora
Shop it here
Refurbished vintage pieces, averaging around £100
Olivia Annabelle
Shop it here
Blouses, dresses and silk scarves, averaging around £150
Rachel Parcell
Shop it here
Ultra feminine, floral dresses, averaging around £140
Rouje
Shop it here
Feminine dresses and other apparel, as well as denim, averaging around £175
Neve & Noor
Shop it here
Flamboyant, feminine dresses and other apparel, averaging around £180
Sézane
Shop it here
Classic, feminine, French style, averaging around £150
Sister Jane
Shop it here
Flouncy, feminine style, averaging around £170
Stolen Stores
Shop it here
Silk pieces and statement shoes, averaging around £150
Susan Carys
Shop it here
Babydoll dresses and cute accessories, averaging around £110
Tach Clothing
Shop it here
Cool girl style with a girly twist, averaging around £120
Ted Baker
Shop it here
Classy, feminine apparel, averaging around £160
The Pretty Dress Company
Shop it here
True vintage style dresses, averaging around £120
Toast
Shop it here
Rustic style clothing, averaging around £140
£200+
Christy Dawn
Shop it here
Modest midi dresses, averaging around £250
Coco Shop (@cocoshopwi)
Shop it here
Feminine midi dresses, modest and classy, averaging around £450
Damaris Bailey
Shop it here
Vintage and cottagecore inspired feminine dresses, averaging around £200
Deborah Lyons
Shop it here
Gorgeous organza detailed tops and dresses, averaging around £350
Faithfull The Brand
Shop it here
Summery, youthful dresses, shorts and other apparel, averaging around £200
Fillyboo
Shop it here
Majestic, feminine dresses and other apparel, averaging around £240
Gaâla Paris
Shop it here
Vintage inspired French style, averaging around £200
Horror Vacui
Shop it here
Ultra feminine, flower print apparel, averaging around £300
Kate Spade
Shop it here
Feminine luxury dresses, skirts and other apparel, averaging around £300-400
Keepsake The Label
Shop it here
Resortwear and classy style, averaging around £250
Lirika Matoshi
Shop it here
Couture style girly gowns, averaging around £400
Luxe Provence
Shop it here
Simple linen tunics and dresses from the South of France, averaging around £300
Manoush
Shop it here
Colourful French inspired style, averaging around £300
The Sleeper
Shop it here
Ultra girly nightwear, averaging around £300
Accessories
Under £100
Charles & Keith
Shop it here
Mules and statement bags, averaging around £45
Dune
Shop it here
Classy and elegant shoes and handbags, averaging around £70
Eriam Studios
Shop it here
Hand crafted floral clay earrings, averaging around £10
Home and Fleur
Shop it here
Jewellery, averaging around £40
Home of Hai
Shop it here
Silk bags, averaging around £85
Ecosusi
Shop it here
Bow detail leather satchels, averaging around £50
JW Pei
Shop it here
Classy vegan leather bags, averaging around £80
Ted Baker
Shop it here
Pink and feminine bow detail bags, averaging around £60
£100-200
Bangs Vintage
Shop it here
Beautiful basket bags, averaging around £100
Camilla Elphick
Shop it here
Classy leather heels, averaging around £165
Castaner
Shop it here
Summery espadrilles, averaging around £100
heartisannes
Shop it here
Crochet and straw bags and hats from an independent Etsy company, averaging around £120
India Amory
Shop it here
Grand millennial style home decor and tablecloths, averaging around £100
Maison M
Shop it here
Pouch bags, averaging around £150
Only On The Avenue
Shop it here
Ultra feminine and classic earrings and hair accessories, averaging around £120 for jewellery (£40 for hair accessories)
£200+
Aspinal of London
Shop it here
Classic leather bags, averaging around £500
Emilia Wickstead
Shop it here
Luxury, vintage inspired heels, averaging around £500
Loeffler Randall
Shop it here
Girly, classy handbags and shoes, averaging around £250
Paris Texas
Shop it here
Croc-leather effect heels and boots, averaging around £210
Rebecca de Ravenel
Shop it here
Ultra feminine jewellery, particularly earrings, averaging around £275
Rosantica
Shop it here
Also available at: Harrods
Luxury decadent handbags, averaging around £350
Lingerie and Swimwear
Under £100
Holiday Romance Store
Shop it here
Feminine bikinis and swimming costumes
Maiyo
Shop it here
Crochet detailed swimming costumes, averaging around £135
Love Chloe x
Pretty clothes x