Discovering A New High Street Brand

During my recent trip to London I happened upon a shop on one of my many Oxford Street shopping expeditions, and as a result I think I may have found one of my new favourite brands. Reserved is a high street brand, similar to the price point and style of Zara, with a classic and feminine twist. I was tempted into the store by the rails and rails of gorgeous broderie anglaise summer dresses, and from then on every display and rail within the store excited me more. Although this brand has existed for a while it is a new discovery for me, and I am currently crushing on so many of their pieces.

I picked up this broderie anglaise dress in their summer sale, which is unfortunately out of stock online, and I am amazed by the beautiful quality of the fabric, and the flattering cut of the dress. I would believe someone if they told me this dress was Zimmerman, or a similar price point, as the dress is just so perfect and well made, and I know that it is bound to become a staple spring and summer piece in my wardrobe.

There are so many other beautiful Reserved dresses on my wishlist, like this stunning shell pink one and this classic bow detail red dress. I especially love how simple both of these pieces are, with just a hint of classic detailing in the pearl buttons and bow neck tie. They’d both look so beautiful styled with a pair of nude court shoes paired with a nude bag, and I may just have to treat myself!

Other Reserved pieces on my wishlist include this gorgeous floral detail short sleeved knitted top, this colourful pleated skirt and this paperbag waist plaid midi skirt. All of these pieces would fit seamlessly into my classic and feminine wardrobe, and I will definitely be turning to Reserved as we move into any new season to pick up some beautiful and stylish pieces.

Love Chloe x