I was over the moon when I saw tweets and articles online about ASOS’s decision to include models showing off their stretchmarks on their website. Stretchmarks are a part of our bodies just as much as our arms or legs, so why are they being hidden?
By covering them up we are being taught that they are somehow wrong and deserve to be hidden away, when in actual fact they are a physical sign of how we are growing and becoming beautiful people. The majority of people will get at least one stretch mark throughout puberty then gain more when pregnant or through natural weight gain in their life and that’s okay. They are nothing to be ashamed of!
These models look stunning showing off their natural beauty and an important part of being a woman. Their tiger stripes, as I like to call them, look great with their bikinis and doesn’t take away from their ability to be a model at all.
I’m so proud of ASOS for breaking out of this modelling mould and I hope that other brands follow suit. Embrace your stretchmarks!
Love Chloe x
(All photos belong to respective owners)
This is awesome, I didn’t know! Pretty cool to see such a huge site do that, I mean who doesn’t have stretch marks, right?
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I definitely agree, it’s amazing – a huge step forward for fashion I think!
Well done for highlighting this X these are real women x